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Youth Media Campaigns

The Division of Alcohol and Substance Abuse (DASA) invests in ongoing, multimedia strategies to educate Washington residents about the prevalence and consequences of using alcohol and other drugs, preventing their use, and accessing treatment. DASA also is involved in outreach to news media and funding the Washington State Alcohol/Drug 24-hour helpline and information clearinghouse. The division has been active in sponsoring education campaigns and efforts to prevent methamphetamine use and underage drinking. Following are two programs that addressed methamphetamine use.

Partnership for a Drug-Free Washington

DASA develops messages for a multi-media campaign designed to educate parents and teens of the dangers and consequences of alcohol and other drug abuse—including methamphetamine. It provides information on how to find resources for prevention and treatment. DASA creates new messages every six months and makes them available to communities and to radio, cable, and television stations in Seattle, Yakima, and Spokane.

Operation: Allied Against Meth

The State Office of the Attorney General (AGO) partnered with Lead on America, a Snohomish County community-based anti-drug organization, to present a program to middle and high school students about the dangers of methamphetamine. The program includes a personal presentation by Attorney General McKenna and a respresentative from Lead On America. It also includes a video created by MTV about the dangers of methamphetamine and ecstasy. Students also see airings of Montana Meth project advertisements. In 2006, the Attorney General visited 15 schools and distributed more than 9,500 “Don’t Meth Around” bracelets to students.